All applicants who are interested in applying for the international PhD programs at Walailak University must first look up at our potential advisors’s profiles on the College of Graduate Studies website to find the research topic and advisor that matches your field of interest. If you identify research area and potential research advisor, you are encouraged to send a research proposal directly to the advisor you are interested in working with. For scholarships, please contact the College of Graduate Studies at email@example.com.
Pusaksrikit, Theeranuch, Siwarit Pongsakornrungsilp, Sydney Chinchanachokchai, and Elizabeth Crosby. (2018). The Superstitious Journey of Thai Lottery Gamblers. Journal of Marketing Management. (Accepted to publish)
Pongsakornrungsilp, Siwarit and Jonathan Schroeder. (2017). Consumers and Brands: How Consumers Co-Create Value In Routledge Handbooks of Consumption, Keller, M., Halkier, B., and Wilska, T.A. (eds.). pp.89 – 101. Book Chapter. New York: Routledge
Chinchanachokchai, Sydney, Theeranuch Pusaksrikit, and Siwarit Pongsakornrungsilp. (2017) Exploring Different Types of Superstitious Beliefs in Risk-Taking Behaviors: What We Can Learn From Thai Consumers. Social Marketing Quarterly. 23(1), 47 – 63
Pusaksrikit, Theeranuch, Siwarit Pongsakornrungsilp, and Pimlapas Pongsakornrungsilp (2013), “The Development of the Mindful Consumption Process through the Sufficiency Economy,” in Botti, S. and Labroo, A. (eds.), Advances in Consumer Research, Volume 41, Duluth, MN: Association for Consumer Research.
Pongsakornrungsilp, Siwarit and Theeranuch Pusaksrikit (2011), “Consuming Buddhism: the Pursuit of Happiness,” in Ahluwalia, R., Chartrand, T.L., and Ratner, R.K. (eds.), Advances in Consumer Research, Volume 39, pp.374 – 378, Duluth, MN: Association for Consumer Research
Ph.D. (Business Administration), Old Dominion University
M.B.A (Business Administration), Old Dominion University
B.Econ. (Economics), University of the Thai Chamber of Commerce
Tourism Management Strategy
International Marketing Research
Marketing Strategic Management
The Effect of Product Adaptation and Market Orientation on Export Performance: A Survey of Thai Managers The Effect of Product Adaptation and Market Orientation on Export Performance: A Survey of Thai Managers, Journal of Marketing Theory and Practice
Are International Acquisitions Commanding Higher Premiums?, Journal of Management Sciences