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๐ง๐ต๐ฒ “๐๐ฆ๐” ๐ฎ๐ฟ๐๐ถ๐ฐ๐น๐ฒ ๐๐ฎ๐ ๐ฐ๐ถ๐๐ฒ๐ฑ ๐ถ๐ป “๐ฆ๐ฐ๐ผ๐ฝ๐๐ ๐ฎ๐ฌ๐ฎ๐ฏ”
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๐๐๐ฆ๐ง๐ฅ๐๐๐ง:
The Chongqing dialect is a living fossil of local culture and integral to national culture. It carries the context of urban development and has the dual attributes of language culture and intangible cultural heritage. Currently, the Chongqing dialect faces the impact of the official language and globalization. This paper research the design method of the Chongqing dialect in the city brand image. The objective is to build a visual atlas of the Chongqing dialect and explore its application scope through workshops and case studies to provide methods for spreading the Chongqing dialect and shaping the cityโs brand image. The mixed research method is used to explore the design practice based on the theoretical results and the existing case studies. The participatory action research method is used in the workshop to try to design characters, voice interaction, materials, and technology intervention to build the dialect visual atlas. It also discusses the application of visual transformation of dialect in public transport, tourist attractions, core business districts, museums, and other places in Chongqing. The results show that the research provides a feasible basis for the promotion of Chongqingโs urban brand image, which is conducive to the development of the Chongqing dialect in the urban brand image, and also provides a reference for the design of dialect as the object.
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๐๐: 259556
๐ง๐๐ง๐๐: Research on the Design Method of Dialect in Chongqing City Culture Brand
๐๐จ๐ง๐๐ข๐ฅ๐ฆ: Zhizhi Feng and Supachai Areerungruang
๐๐ฆ๐ฆ๐จ๐: Vol. 16 No. 4 (2023): July – August
๐ฆ๐ข๐จ๐ฅ๐๐: https://so06.tci-thaijo.org/index…/asi/article/view/259556
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๐๐ข๐ฅ ๐ ๐ข๐ฅ๐ ๐๐ก๐๐ข๐ฅ๐ ๐๐ง๐๐ข๐ก & ๐ ๐๐๐ ๐ ๐ฆ๐จ๐๐ ๐๐ฆ๐ฆ๐๐ข๐ก:
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