Tourism & Hospitality Industry
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Research Interest
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Tourism Management, Custormer Behaviour, Service Quality, Green Hotel, Climate Change, Tourism in Protected Area
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Selected Publications/Proceedings
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Tourism Carbon footprints of the Consumption in Marine and Beach Destination: The Case of Koh Samui, Surattanee, Veridian E-Journal
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The Development of the Mindful Consumption Process through the Sufficiency Economy, Advances in Consumer Research
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Research Interest
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Sustainable Tourism
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Selected Publications/Proceedings
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The Potential Management in Community Based Ecotourism of Liled Community, Surathani Province, Thailand, Rethink Asian Tourism: Culture, Encounters and Local Response, Cambridge Scholars Publising, UK.
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Sustainability Analysis of Ecotourism on the Yao Noi Island, Thailand, the Asia Pacific Journal of Tourism Research
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Academic Position
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Assistant Professor
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Name
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Onanong Cheablam, Ph.D.
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Email
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conanong@wu.ac.th
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Research Interest
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การท่องเที่ยวเชิงนิเวศ การวางแผนและพัฒนาแหล่งท่องเที่ยว การสื่อความหมายธรรมชาติและวัฒนธรรม
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Selected Publications/Proceedings
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Coastal Change and Tourism Resources: Problems and Consequences, Journal of Environmental Management
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Climate Change Trends and Its Impact on Tourism Resources in Mu Ko Surin Marine National Park, Asia-Pacific Journal of Tourism Research
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Business Administration
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Research Interest
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Consumption Studies, Consumer Culture Theory, Value Creation Process in Social Network, Consumer Experience, Brand Culture, Brand Community
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Selected Publications/Proceedings
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Tourism Carbon footprints of the Consumption in Marine and Beach Destination: The Case of Koh Samui, Surattanee, Veridian E-Journal
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Consumers and Brands: How Consumers Co-Create, Routledge Handbook on Consumption (Book Chapter) Edited by Markit Keller et al.
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Research Interest
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Logistics and Supply Chain Management : manufacturing operations, production planning, distribution, and logistics program design including MRP and ERP systems
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Selected Publications/Proceedings
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Sustainable supply chain management : a literature review of recent mathematical modelling approaches, International Journal of Logistics Systems and Management
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The use of an optimisation model to design a green supply chain : a case study of the Thai Rubber industry, the international journal of Logistics Management
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Research Interest
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การวางแผนการท่องเที่ยว กลยุทธ์การจัดการการท่องเที่ยว กลยุทธการตลาด การตลาดระหว่างประเทศ การตลาดบริการ วิจัยการตลาด การจัดการเชิงกลยุทธ์
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Selected Publications/Proceedings
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The Effect of Product Adaptation and Market Orientation on Export Performance: A Survey of Thai Managers The Effect of Product Adaptation and Market Orientation on Export Performance: A Survey of Thai Managers, Journal of Marketing Theory and Practice
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Are International Acquisitions Commanding Higher Premiums?, Journal of Management Sciences
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Research Interest
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Energy Policy
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Selected Publications/Proceedings
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Willingness to Pay for Gold Standard Carbon Credits, Energy Policy
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Classifying carbon credit buyers according to their attitudes towards and involvement in CDM sustainability labels, Energy Policy
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Research Interest
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ตลาดการเงินการจัดการความเสี่ยง การเงินวิสาหกิจขนาดกลางและขนาดย่อม การวิเคราะห์และประเมินโครงการ
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Selected Publications/Proceedings
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Lesson Learned from Knowledge Management: A Decade of a Community Financial Organization in Karo Village, Nopphitam, Nakhon Si Thammarat, WMS Management Research National Conference #6
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Access to Finance for Rubber Plantation Workers in Nakhon Si Thammarat, MSSU Conference
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Research Interest
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Operations Research/ Optimization/ Supply chain and Logistics Management
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Selected Publications/Proceedings
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Logistics Activity and Cost of Entrepreneur or Cooperative (Lan Tay) Oil Palm in Krabi Province, KASETSART JOURNAL: SOCIAL SCIENCES
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A Location Analysis for Oil Palm Distribution Center in Krabi, WMS Journal of Management
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Research Interest
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Selected Publications/Proceedings
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Factors Affecting the Participation of the Peopte in Modelled Subdistrict Administrative organizations in Nakhon si Thammarat, Veridian E-Journal, Silpakorn University
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Current Practices of Human Resource Management (HRM) in Thai Construction Industry: A Risk and Opportunity Perspective, Review of Integrative Business & Economics Research
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Academic Position
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Lecturer
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Name
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Vipawan Klinhom, Ph.D.
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Email
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kvipawan@wu.ac.th
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Research Interest
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Selected Publications/Proceedings
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The Factors Related to Consumers’ Purchasing Behavior on the Convenience Stores and the Traditional Retail Stores in Thasala District, Nakhon Si Thammarat Province, WMS Journal of Management
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Strategic Human Resource Management to Cope ASEAN Economic Community (AEC) of the Rubber Industry in Thailand, HR intelligence
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Economics Program
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Academic Position
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Lecturer
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Name
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Pongpan Compan, Ph.D.
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Email
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pongpan.co@wu.ac.th
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Research Interest
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เศรษฐศาสตร์การศึกษา เศรษฐศาสตร์แรงงาน เศรษฐศาสตร์ทรัพยากรมนุษย์ เศรษฐศาสตร์ประชากร
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Selected Publications/Proceedings
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Manpower Need in Thailand's Tourism Industry in Accordance with ASEAN Standard, Journal of Education Study
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A Study of Labor Demand of Frozen Seafood Entrepreneurs in Songkhla Province, WMS Journal of Management
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Academic Position
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Assistant Professor
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Name
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Chuleerat Kongruang, Ph.D.
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Email
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chuleerat.ko@wu.ac.th
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Research Interest
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การค้าและการลงทุนระหว่างประเทศ การวิเคราะห์โครงการ เศรษฐกิจการผลิต LCA พลังงานสะอาด เศรษฐศาสตร์สิ่งแวดล้อมและการวิเคราะห์ผลกระทบด้านสิ่งแวดล้อม
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Selected Publications/Proceedings
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Assessment of wind power plants with limited wind resources in developing countries: Application to Ko Yai in southern Thailand, Sustainable Energy Technologies and Assessments
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Technical and economic assessment of a 10MW wind farm at Palphanang district in Nakhon si thammarat province, Applied Mechanics and Materials
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Research Interest
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Selected Publications/Proceedings
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Improving educational policies using student data analysis and visualization Case study Walailak University, WMS Management research conference #6
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The exploration of graduation rate at Walailak University using modern data analysis and visualization software, 2015 Association of Southeast Asian Institutions of Higher Learning (ASAIHL) Conference
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Academic Position
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Lecturer
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Name
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Jintanee Ru-zhe, Ph.D.
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Email
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jjintane@wu.ac.th
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Research Interest
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Selected Publications/Proceedings
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Charitable giving behavior in Northeast Thailand and Mukdaharn Province: Multivariate tobit models, Maximum Entropy Econometrics and Related Topics
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Sufficiency Economy Matrix multiplier analysis and optimization:Mukdaharn Province Thailand, EEQEL:The Empirical Econometrics and Quantitative Economics Letters
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Accountancy
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Research Interest
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การจัดการความรู้ การจัดการนวัตกรรม การพัฒนาองค์การ การใช้ข้อมูลทางบัญชีเพื่อการบริหาร และการจัดการทรัพยากรมนุษย์
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Selected Publications/Proceedings
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Knowledge Management and Employee Engagement on the Organizaion Learning of the Organizaiton's Performance in Innovation : Empirical study of Hotel Business in Thailand, NIDA Development Journal
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Factor affecting innovativeness of small and medium enterprises in the five southern border provinces, Kasetsart Journal of Social Sciences
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Internal Expert
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Academic Position
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Assistant Professor
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Name
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Supit Ritkaew, Ph.D.
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Email
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rsupit@wu.ac.th
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Research Interest
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Pure and applied Mathematics
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Selected Publications/Proceedings
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Customer Loyalty to FFTx Products & Services Provided bt TOT Public Company Limited in Suratthani, WMS Journal of Management
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Factors Affecting Consumer Behavior at Central Plaza Suratthani, WMS Journal of Management
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