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PhD in Innovation Management and Business Development (Thai Program)

Field of Expertises
Tourism & Hospitality Industry
Academic Position Lecturer
Name   Pimlapas Pongsakornrungsilp, Ph.D.
Email kpimlapa@wu.ac.th
Research Interest Tourism Management, Custormer Behaviour, Service Quality, Green Hotel, Climate Change, Tourism in Protected Area
Selected Publications/Proceedings
  1. Tourism Carbon footprints of the Consumption in Marine and Beach Destination: The Case of Koh Samui, Surattanee, Veridian E-Journal
  2. The Development of the Mindful Consumption Process through the Sufficiency Economy, Advances in Consumer Research 
Academic Position Lecturer
Name   Rungrawee Jitpakdee, Ph.D.
Email jrungraw@wu.ac.th
Research Interest Sustainable Tourism
Selected Publications/Proceedings
  1. The Potential Management in Community Based Ecotourism of Liled Community, Surathani Province, Thailand, Rethink Asian Tourism: Culture, Encounters and Local Response, Cambridge Scholars Publising, UK.
  2. Sustainability Analysis of Ecotourism on the Yao Noi Island, Thailand, the Asia Pacific Journal of Tourism Research
Academic Position Assistant Professor
Name   Onanong Cheablam, Ph.D.
Email conanong@wu.ac.th
Research Interest การท่องเที่ยวเชิงนิเวศ การวางแผนและพัฒนาแหล่งท่องเที่ยว การสื่อความหมายธรรมชาติและวัฒนธรรม
Selected Publications/Proceedings
  1. Coastal Change and Tourism Resources: Problems and Consequences, Journal of Environmental Management
  2. Climate Change Trends and Its Impact on Tourism Resources in Mu Ko Surin Marine National Park, Asia-Pacific Journal of Tourism Research
Business Administration
Academic Position Assistant Professor
Name   Siwarit Pongsakornrungsilp, Ph.D.
Email psiwarit@wu.ac.th
Research Interest Consumption Studies, Consumer Culture Theory, Value Creation Process in Social Network, Consumer Experience, Brand Culture, Brand Community
Selected Publications/Proceedings
  1. Tourism Carbon footprints of the Consumption in Marine and Beach Destination: The Case of Koh Samui, Surattanee, Veridian E-Journal
  2. Consumers and Brands: How Consumers Co-Create, Routledge Handbook on Consumption (Book Chapter) Edited by Markit Keller et al.
Academic Position Assistant Professor
Name   Janya Chanchaichujit, Ph.D.
Email cjanya@wu.ac.th
Research Interest Logistics and Supply Chain Management : manufacturing operations, production planning, distribution, and logistics program design including MRP and ERP systems
Selected Publications/Proceedings
  1. Sustainable supply chain management : a literature review of recent mathematical modelling approaches, International Journal of Logistics Systems and Management
  2. The use of an optimisation model to design a green supply chain : a case study of the Thai Rubber industry, the international journal of Logistics Management
Academic Position Assistant Professor
Name   Phattarawan Tantong, Ph.D.
Email tphatta@wu.ac.th
Research Interest การวางแผนการท่องเที่ยว กลยุทธ์การจัดการการท่องเที่ยว กลยุทธการตลาด การตลาดระหว่างประเทศ การตลาดบริการ วิจัยการตลาด การจัดการเชิงกลยุทธ์
Selected Publications/Proceedings
  1. The Effect of Product Adaptation and Market Orientation on Export Performance: A Survey of Thai Managers The Effect of Product Adaptation and Market Orientation on Export Performance: A Survey of Thai Managers, Journal of Marketing Theory and Practice 
  2. Are International Acquisitions Commanding Higher Premiums?, Journal of Management Sciences
Academic Position Lecturer
Name   Piya Parnphumeesup, Ph.D.
Email bpiya@wu.ac.th
Research Interest Energy Policy
Selected Publications/Proceedings
  1. Willingness to Pay for Gold Standard Carbon Credits, Energy Policy
  2. Classifying carbon credit buyers according to their attitudes towards and involvement in CDM sustainability labels, Energy Policy
Academic Position Lecturer
Name   Pornpen Thippayana, Ph.D.
Email tpornpen@wu.ac.th
Research Interest ตลาดการเงินการจัดการความเสี่ยง การเงินวิสาหกิจขนาดกลางและขนาดย่อม การวิเคราะห์และประเมินโครงการ
Selected Publications/Proceedings
  1. Lesson Learned from Knowledge Management: A Decade of a Community Financial Organization in Karo Village, Nopphitam, Nakhon Si Thammarat, WMS Management Research National Conference #6
  2. Access to Finance for Rubber Plantation Workers in Nakhon Si Thammarat, MSSU Conference
Academic Position Lecturer
Name   Panida Chamchang, Ph.D.
Email ppanida@wu.ac.th
Research Interest Operations Research/ Optimization/ Supply chain and Logistics Management
Selected Publications/Proceedings
  1. Logistics Activity and Cost of Entrepreneur or Cooperative (Lan Tay) Oil Palm in Krabi Province, KASETSART JOURNAL: SOCIAL SCIENCES
  2. A Location Analysis for Oil Palm Distribution Center in Krabi, WMS Journal of Management
Academic Position Lecturer
Name   Somjintana Koompai, Ph.D.
Email ksomjint@wu.ac.th
Research Interest  
Selected Publications/Proceedings
  1. Factors Affecting the Participation of the Peopte in Modelled Subdistrict Administrative organizations in Nakhon si Thammarat, Veridian E-Journal, Silpakorn University
  2. Current Practices of Human Resource Management (HRM) in Thai Construction Industry: A Risk and Opportunity Perspective, Review of Integrative Business & Economics Research
Academic Position Lecturer
Name   Vipawan Klinhom, Ph.D.
Email kvipawan@wu.ac.th
Research Interest  
Selected Publications/Proceedings
  1. The Factors Related to Consumers’ Purchasing Behavior on the Convenience Stores and the Traditional Retail Stores in Thasala District, Nakhon Si Thammarat Province, WMS Journal of Management
  2. Strategic Human Resource Management to Cope ASEAN Economic Community (AEC) of the Rubber Industry in Thailand, HR intelligence
Economics Program
Academic Position Lecturer
Name   Pongpan Compan, Ph.D.
Email pongpan.co@wu.ac.th
Research Interest เศรษฐศาสตร์การศึกษา เศรษฐศาสตร์แรงงาน เศรษฐศาสตร์ทรัพยากรมนุษย์ เศรษฐศาสตร์ประชากร
Selected Publications/Proceedings
  1. Manpower Need in Thailand's Tourism Industry in Accordance with ASEAN Standard, Journal of Education Study
  2. A Study of Labor Demand of Frozen Seafood Entrepreneurs in Songkhla Province, WMS Journal of Management
Academic Position Assistant Professor
Name   Chuleerat Kongruang, Ph.D.
Email chuleerat.ko@wu.ac.th
Research Interest การค้าและการลงทุนระหว่างประเทศ การวิเคราะห์โครงการ เศรษฐกิจการผลิต LCA พลังงานสะอาด เศรษฐศาสตร์สิ่งแวดล้อมและการวิเคราะห์ผลกระทบด้านสิ่งแวดล้อม
Selected Publications/Proceedings
  1. Assessment of wind power plants with limited wind resources in developing countries: Application to Ko Yai in southern Thailand, Sustainable Energy Technologies and Assessments
  2. Technical and economic assessment of a 10MW wind farm at Palphanang district in Nakhon si thammarat province, Applied Mechanics and Materials
Academic Position Lecturer
Name   Neeranat Kaewprasert Rakangthong, Ph.D.
Email kneerana@wu.ac.th
Research Interest  
Selected Publications/Proceedings
  1. Improving educational policies using student data analysis and visualization Case study Walailak University, WMS Management research conference #6
  2.  The exploration of graduation rate at Walailak University using modern data analysis and visualization software, 2015 Association of Southeast Asian Institutions of Higher Learning (ASAIHL) Conference
Academic Position Lecturer
Name   Jintanee Ru-zhe, Ph.D.
Email jjintane@wu.ac.th
Research Interest  
Selected Publications/Proceedings
  1. Charitable giving behavior in Northeast Thailand and Mukdaharn Province: Multivariate tobit models, Maximum Entropy Econometrics and Related Topics
  2. Sufficiency Economy Matrix multiplier analysis and optimization:Mukdaharn Province Thailand, EEQEL:The Empirical Econometrics and Quantitative Economics Letters
Academic Position Associate Professor
Name   Somnuk Aujirapongpan, Ph.D.
Email asomnuk@wu.ac.th
Research Interest การจัดการความรู้ การจัดการนวัตกรรม การพัฒนาองค์การ การใช้ข้อมูลทางบัญชีเพื่อการบริหาร และการจัดการทรัพยากรมนุษย์
Selected Publications/Proceedings
  1. Knowledge Management and Employee Engagement on the Organizaion Learning of the Organizaiton's Performance in Innovation : Empirical study of Hotel Business in Thailand, NIDA Development Journal
  2. Factor affecting innovativeness of small and medium enterprises in the five southern border provinces, Kasetsart Journal of Social Sciences
Internal Expert
Academic Position Assistant Professor
Name   Supit Ritkaew, Ph.D.
Email rsupit@wu.ac.th
Research Interest Pure and applied Mathematics
Selected Publications/Proceedings
  1. Customer Loyalty to FFTx Products & Services Provided bt TOT Public Company Limited in Suratthani, WMS Journal of Management
  2. Factors Affecting Consumer Behavior at Central Plaza Suratthani, WMS Journal of Management
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